This is a brand concept I created for a line of snacks called "Fussy Moo". The target audience is children with Autism Spectrum Disorder (ASD). Those with ASD often have a hypersensitivity to strong tasting foods & loud colors. It is recommended that a dairy, gluten and casein free diet is followed to help alleviate symptoms. I kept all of this in mind when creating Fussy Moo, as I implemented subtle flavor profiles, soothing colors & wholesome ingredients.
14x17 in // Procreate, Adobe Illustrator/Photoshop, mockup // 2020