This is a brand concept I created for a line of snacks called "Fussy Moo". The target audience is children with Autism Spectrum Disorder (ASD). Those with ASD often have a hypersensitivity to strong tasting foods & loud colors. It is recommended that a dairy, gluten and casein free diet is followed to help alleviate symptoms. I kept all of this in mind when creating Fussy Moo, as I implemented subtle flavor profiles, soothing colors & wholesome ingredients.
![](https://cdn.myportfolio.com/bcf0317e-9def-4079-8a3b-f4a9984cf566/9e5b92a6-a006-4427-8b60-0782c9b56271_rw_3840.jpg?h=2bea789c002de688bb03a3eb479c177c)
![](https://cdn.myportfolio.com/bcf0317e-9def-4079-8a3b-f4a9984cf566/312dcfb5-a165-4ac7-b3bb-2736da44ebc6_rw_3840.jpg?h=e730191d0042275ebc1506045a0b5727)
14x17 in // Procreate, Adobe Illustrator/Photoshop, mockup // 2020